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Tony Edwards

Tony Edwards

Sales Lead
Sefas Innovation Ltd

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Distribution Management for your customer communications

TweetPostStream Distribution Management for your customer communications combines “best of breed” software components, consulting services, implementation services, and industry partnerships to deliver a range of options that will enable your organisation, regardless of its size, to match any distribution challenges you may have with an effective distribution management solution. An example of typical distribution challenges […]

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Assessment of the Royal Mail Wholesale Consultation issued 8 Oct 2012

TweetThis article provides an insight into the key areas of this Royal Mail Wholesale (RMW) consultation and the impact it will have on iSORT™ installations in the UK. National terms – combining SSC and Zonal fall-to-earth rules The pre-2012 NGPP rules used mailing region / SSC to determine the fall-to-earth – for sample National postcode files […]

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Leverage the use of effective and efficient cross media communication

TweetEffective document design can ensure an easily understood communication, a clear call to action, a reduction in unnecessary content, and a maximisation of available document space will deliver tangible benefits in both creating opportunities for new business revenues and a reduction in distribution costs. A key element of optimising customer communications (such as statement, account […]

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Jul 19th, 2012 Uncategorized

How to create customer communications so that your customer acts on it

TweetBoth operational and transactional customer communications are an excellent medium to encourage a call to action that is only loosely related to the topic of the originating communication. Examples might include a financial services company looking to encourage receiving on-line letters or statements rather than posting them, or perhaps a retail bank requesting your permission […]

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Jun 29th, 2012 Uncategorized

How to solve operational efficiency & multi-channel communication objectives in tough economic times

TweetDocument re-engineering techniques are being used by organisations in these tough economic times to help them solve their operational efficiency, multi-channel communication and transpromo objectives. Document re-engineering helps you achieve your operational efficiency and customer communication goals by modifying the print file as it exists today, so that you don’t have to make those application […]

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Apr 30th, 2012 Uncategorized

Save time and money sending mailshot letters or postcards

TweetHybrid mail services are intended to remove the time & material cost for companies and home workers producing mail to prospects & customers at their own premises, by leveraging website driven services to access third party automated printing, inserting and postal distribution. It allows organisations & individuals to boost direct mail response rates by more […]

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Apr 30th, 2012 Uncategorized

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