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Tony Edwards

Tony Edwards

Sales Lead
Sefas Innovation Ltd

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Archive for the ‘Small to Medium Business’ Category

Royal Mail increase Business Mail 2nd Class by an average of 3.91%

TweetIf your company has a PPI account with Royal Mail then you will see an average increase to your 2nd Class postage costs of 3.91%, and an average increase to your 1st Class postage of 4.02%. If your company uses Franking machines you will now pay 6.38% more for standard tariff 1st Class and 12.12% […]

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How much is returned mail costing you? 4 ways to prevent return mail

TweetWhen sending out mail items to either UK or International postal addresses, there are likely to be a number of those items that will not reach their destination and be returned to sender – the costs begin to really mount up when you then have to manually change the address details, reprint the document and […]

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Postcard campaigns: 5 uses to leverage multi-channel distribution

TweetPostcard marketing campaigns can be extremely useful when used in conjunction with an organisation’s focused plans to increase the adoption of multi-channel distribution. The traditional methods of customer communications, both transactional (for example, bills and statements) and direct marketing, can benefit from flexible distribution channels (physical post, email, Personalised URL, social media, etc.) in both, […]

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How to really benefit from e-Invoicing: the top four success factors

TweetReceiving or sending paperless invoicing can truly automate and streamline accounting processes – the benefits of e-Invoicing are being realised by buyers and suppliers alike. As the practicalities surrounding legal compliance are being effectively addressed, global e-Invoicing is gradually moving up the agenda for many organisations. The economic advantages of e-Invoicing to suppliers include guaranteed […]

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How to use Microsoft Word 2007 to send personalised marketing emails

TweetI looked at the very sophisticated email services, such as Mail Chimp, but did not want or need this level of sophistication for simple personalised marketing or prospecting emails.  What I wanted was to avoid the frustrating problem of cut and paste errors when sending a series of marketing or prospecting emails manually. Many of […]

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Postage savings despite the UK 2011 postage cost increases

Tweet2011 has seen real change in the pricing of UK letter mail driven in part by the Royal Mail needing to invest in process improvements to remain competitive and sustain the universal service. It is now ever more important for both SME’s and Bulk Mailers to ensure that they are not paying more than they […]

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